So, you’re ready to launch…right?
Now that we finally have a moment to spare, we thought it would be a good idea to talk about everything it took to get us to this point.
Perhaps, like we were a few months ago, you are standing on the precipice, not sure whether to jump or not. You have a great idea, the math is working out, and you’re ready to announce your new business to the world…what on earth do you do now?
Well, assuming that you’ve gone through the process of registering your business (stuck at this step? We can help!), the next thing you should be doing is spreading the word! So many small business fall stagnant because owners fail to appreciate the importance of this simple but crucial step. Until you become a household word, you have to keep shouting your launch message from the mountaintops – I exist and I’m ready for business!
In the beginning, your brand voice won’t have much momentum. You’ll have to start building this momentum from scratch – but don’t panic! Sit down and start to create a content marketing plan for your first 3 months.
- Decide which platform or channel you’re going to focus on to deliver your message; you might decide that a traditional radio and newspaper campaign can best reach your customers, or perhaps you’ve realized that your core market base is connected and active through social media like Facebook.
- When you’ve selected your platforms, start designing your content calendar. Figure out what you want to post and when, taking into account the upcoming months and what effect/impact the days ahead may have on your business.
- Now that you have planned out your calendar it’s time to develop your actual content – the articles, posts, photos, videos you’re going to use to attract eyeballs and deliver your message.
Although we’ve gone through this process many times for our clients, it never becomes less painstaking. Getting it right the first time can be the difference between a new business that moves from strength to strength and one which languishes for months or years. If you’re struggling with figuring out the right way to launch your new business, contact Jem and let her put you on the right path.